:root{
  --cream:#F3EEE6; --card:#fbf9f5; --ink:#17172C; --dark:#15152A; --darker:#101021;
  --red:#E63946; --muted:#57544e; --muted2:#8b877f; --line:rgba(20,20,45,0.10); --line2:rgba(20,20,45,0.14);
  --maxw:1220px;
  --pad:clamp(20px, 5vw, 40px);
  --header-h:70px;
  /* Ritmo vertical fluido */
  --block-y:clamp(64px, 9vw, 104px);
  --block-y-lg:clamp(76px, 11vw, 120px);
}
*{box-sizing:border-box;}
html{scroll-behavior:smooth;scroll-padding-top:calc(var(--header-h) + 18px);}
body{margin:0;font-family:'Libre Franklin',system-ui,-apple-system,sans-serif;background:var(--cream);color:var(--ink);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;}
::selection{background:var(--red);color:#fff;}
a{color:var(--ink);text-decoration:none;}
em.serif{font-family:'Newsreader',serif;font-style:italic;}
img{max-width:100%;}
.wrap{max-width:var(--maxw);margin:0 auto;padding-left:var(--pad);padding-right:var(--pad);}
.overflow-guard{overflow-x:clip;}

/* Acessibilidade: foco visível e coerente */
a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible{outline:2px solid var(--red);outline-offset:3px;border-radius:4px;}

/* ---------- HEADER (fixo/sticky) ---------- */
.site-header{position:sticky;top:0;z-index:50;background:rgba(243,238,230,0.80);backdrop-filter:blur(16px) saturate(1.4);-webkit-backdrop-filter:blur(16px) saturate(1.4);border-bottom:1px solid transparent;transition:border-color .3s,box-shadow .3s,background .3s;}
.site-header.scrolled{border-bottom-color:var(--line);box-shadow:0 8px 30px -18px rgba(21,21,42,0.35);}
.header-inner{max-width:var(--maxw);margin:0 auto;padding:16px var(--pad);display:flex;align-items:center;justify-content:space-between;gap:24px;}
.wordmark{display:inline-flex;align-items:flex-end;gap:3px;font-weight:800;font-size:23px;letter-spacing:-0.03em;color:var(--ink);transition:opacity .2s;}
.wordmark:hover{opacity:.72;}
.wordmark .dot{width:6px;height:6px;border-radius:50%;background:var(--red);margin-bottom:5px;}
.main-nav{display:flex;align-items:center;gap:clamp(20px,2.4vw,34px);font-size:14px;font-weight:500;}
.main-nav a{position:relative;color:#4a4842;padding:4px 0;transition:color .18s;}
.main-nav a::after{content:"";position:absolute;left:0;bottom:-2px;width:0;height:1.5px;background:var(--red);transition:width .25s ease;}
.main-nav a:hover{color:var(--red);}
.main-nav a:hover::after,.main-nav a.active::after{width:100%;}
.main-nav a.active{color:var(--ink);}
.btn{display:inline-flex;align-items:center;gap:8px;font-weight:600;border-radius:100px;transition:transform .2s,background .2s,color .2s,border-color .2s;cursor:pointer;white-space:nowrap;}
.btn .arw{transition:transform .2s;}
.btn:hover .arw{transform:translate(2px,-2px);}
.btn-dark{background:var(--ink);color:#fff;font-size:13.5px;padding:11px 20px;}
.btn-dark:hover{background:var(--red);color:#fff;}
.nav-toggle{display:none;background:none;border:0;padding:8px;cursor:pointer;}
.nav-toggle span{display:block;width:24px;height:2px;background:var(--ink);margin:5px 0;transition:.25s;}

/* ---------- HERO ---------- */
.hero{position:relative;background:var(--cream);}
.hero-glow{position:absolute;inset:0;background:radial-gradient(120% 90% at 0% 0%, rgba(21,21,42,0.14), transparent 46%);pointer-events:none;}
.eyebrow{display:flex;align-items:center;gap:14px;font-size:11.5px;letter-spacing:0.2em;text-transform:uppercase;color:var(--muted2);font-weight:600;padding-bottom:30px;border-bottom:1px solid var(--line);}
.eyebrow .dot{width:6px;height:6px;border-radius:50%;background:var(--red);flex:none;}
.hero-grid{max-width:var(--maxw);margin:0 auto;padding:clamp(44px,6vw,70px) var(--pad) clamp(52px,7vw,72px);position:relative;display:grid;grid-template-columns:minmax(0,1.12fr) minmax(0,0.88fr);gap:clamp(32px,4vw,54px);align-items:start;}
.hero-copy{max-width:840px;}
.hero-copy h1{margin:0;font-size:clamp(2.15rem, 1.05rem + 4.7vw, 4.125rem);line-height:1.04;letter-spacing:-0.035em;font-weight:800;color:var(--ink);text-wrap:balance;}
.hero-copy h1 em{font-family:'Newsreader',serif;font-style:italic;font-weight:500;letter-spacing:-0.01em;}
.hero-copy p{margin:clamp(22px,3vw,30px) 0 0;max-width:520px;font-size:clamp(16px,0.9rem + 0.4vw,17.5px);line-height:1.62;color:var(--muted);}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:clamp(28px,4vw,38px);}
.btn-lg{font-size:15px;padding:15px 26px;}
.btn-primary{background:var(--ink);color:#fff;}
.btn-primary:hover{background:var(--red);color:#fff;transform:translateY(-2px);}
.btn-outline{background:transparent;color:var(--ink);border:1px solid rgba(20,20,45,0.28);}
.btn-outline:hover{border-color:var(--ink);background:rgba(23,23,44,0.04);transform:translateY(-2px);}
.hero-visual{position:relative;border-radius:20px;overflow:hidden;background:linear-gradient(160deg,#15152A 0%,#241326 55%,#4a1622 100%);aspect-ratio:4/5;box-shadow:0 30px 70px -35px rgba(21,21,42,0.75);}
.hero-visual img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;}
.hero-visual .hv-ph{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:20px;text-align:center;padding:28px;}
.hero-visual .hv-ring{width:78px;height:78px;border-radius:50%;border:1.5px solid rgba(255,255,255,0.32);position:relative;}
.hero-visual .hv-ring::before{content:"";position:absolute;inset:13px;border-radius:50%;border:1px solid rgba(230,57,70,0.55);}
.hero-visual .hv-ring::after{content:"";position:absolute;top:50%;left:50%;width:9px;height:9px;border-radius:50%;background:var(--red);transform:translate(-50%,-50%);}
.hero-visual .hv-word{font-family:'Newsreader',serif;font-style:italic;font-size:clamp(22px,2.5vw,28px);color:rgba(255,255,255,0.9);letter-spacing:-0.01em;}
.hero-visual .hv-tag{position:absolute;z-index:2;left:22px;bottom:20px;font-size:11px;letter-spacing:0.22em;text-transform:uppercase;color:#fff;font-weight:600;text-shadow:0 1px 8px rgba(0,0,0,0.5);}

/* ---------- SECTION SHELL ---------- */
section.block{background:var(--cream);padding:var(--block-y) var(--pad);}
.kicker{display:flex;align-items:center;gap:14px;font-size:12px;letter-spacing:0.2em;text-transform:uppercase;font-weight:600;color:var(--muted2);}
.kicker .num{color:var(--red);flex:none;}
.kicker .rule{width:26px;height:1px;background:currentColor;opacity:.35;flex:none;}
.sep-line{width:56px;height:3px;background:var(--red);}

/* ---------- MANIFESTO ---------- */
.manifesto-grid{display:grid;grid-template-columns:0.9fr 1.1fr;gap:clamp(36px,5vw,70px);align-items:start;margin-top:clamp(40px,5vw,56px);}
.manifesto-grid .label{font-size:12px;letter-spacing:0.2em;text-transform:uppercase;font-weight:600;color:var(--red);margin-bottom:20px;}
.manifesto-grid h2{margin:0;font-size:clamp(2rem, 1.1rem + 3.4vw, 3.25rem);line-height:1.05;letter-spacing:-0.03em;font-weight:800;color:var(--ink);}
.manifesto-body{font-size:clamp(16.5px,0.95rem + 0.5vw,18px);line-height:1.68;color:#3f3d38;}
.manifesto-body p{margin:0 0 22px;}
.manifesto-body p:last-child{margin-bottom:0;}

/* ---------- DIFERENCIAIS ---------- */
.diff{background:var(--cream);padding:clamp(28px,4vw,40px) var(--pad) var(--block-y);}
.diff-head{display:grid;grid-template-columns:1.2fr 0.8fr;gap:clamp(36px,5vw,60px);align-items:end;margin:36px 0 clamp(44px,6vw,60px);}
.diff-head h2{margin:0;font-size:clamp(1.85rem, 1.1rem + 2.8vw, 2.875rem);line-height:1.09;letter-spacing:-0.03em;font-weight:800;color:var(--ink);}
.diff-head h2 .mut{color:#b3aea4;}
.diff-head p{margin:0;font-size:16px;line-height:1.62;color:var(--muted);}
.diff-grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line2);}
.diff-cell{padding:34px 30px;border-bottom:1px solid var(--line2);}
.diff-grid .diff-cell:nth-child(3n+1){padding-left:0;}
.diff-grid .diff-cell:nth-child(3n){padding-right:0;}
.diff-grid .diff-cell:not(:nth-child(3n)){border-right:1px solid var(--line2);}
.diff-grid .diff-cell:nth-last-child(-n+3){border-bottom:0;}
.diff-cell .n{font-size:13px;color:var(--red);font-weight:600;margin-bottom:14px;}
.diff-cell h3{margin:0 0 12px;font-size:20px;font-weight:700;letter-spacing:-0.01em;color:var(--ink);}
.diff-cell p{margin:0;font-size:14.5px;line-height:1.6;color:var(--muted);}

/* ---------- MÉTODO (dark) ---------- */
.method{background:var(--dark);color:#fff;padding:var(--block-y-lg) var(--pad);position:relative;overflow:hidden;}
.method .glow{position:absolute;inset:0;background:radial-gradient(90% 70% at 100% 0%, rgba(230,57,70,0.14), transparent 55%);pointer-events:none;}
.method h2{margin:36px 0 clamp(48px,7vw,70px);max-width:720px;font-size:clamp(1.85rem, 1.1rem + 2.8vw, 2.875rem);line-height:1.1;letter-spacing:-0.03em;font-weight:800;}
.method h2 .mut{color:rgba(255,255,255,0.5);}
.steps{display:grid;grid-template-columns:repeat(4,1fr);}
.step{position:relative;padding:24px 20px clamp(22px,2.5vw,28px);border-top:2px solid rgba(255,255,255,0.18);border-radius:0 0 8px 8px;transition:border-top-color .25s ease,background .25s ease,transform .25s ease,box-shadow .25s ease;}
.step:first-child{padding-left:0;border-top-color:var(--red);}
.step:last-child{padding-right:0;}
.step .et{font-size:11px;letter-spacing:0.18em;text-transform:uppercase;color:rgba(255,255,255,0.5);font-weight:600;margin-bottom:18px;transition:color .25s ease;}
.step h3{margin:0 0 12px;font-size:22px;font-weight:700;letter-spacing:-0.01em;transition:color .25s ease;}
.step p{margin:0;font-size:14.5px;line-height:1.62;color:rgba(255,255,255,0.62);transition:color .25s ease;}
.step:hover{border-top-color:var(--red);background:linear-gradient(180deg,rgba(255,255,255,0.07),rgba(255,255,255,0.02));transform:translateY(-6px);box-shadow:0 24px 40px -30px rgba(0,0,0,0.6);}
.step:hover .et{color:var(--red);}
.step:hover h3{color:#fff;}
.step:hover p{color:rgba(255,255,255,0.82);}
.step:hover::before{content:"";position:absolute;left:0;right:0;top:-2px;height:2px;background:var(--red);box-shadow:0 0 14px 1px rgba(230,57,70,0.6);}

/* ---------- SERVIÇOS ---------- */
.services h2{margin:36px 0 clamp(40px,6vw,56px);max-width:640px;font-size:clamp(1.85rem, 1.1rem + 2.8vw, 2.875rem);line-height:1.09;letter-spacing:-0.03em;font-weight:800;color:var(--ink);}
.services h2 em{font-family:'Newsreader',serif;font-style:italic;font-weight:500;}
/* (design de serviços definido mais abaixo, no bloco "SERVIÇOS (redesenho)") */

/* ---------- CASES ---------- */
.cases{background:var(--cream);padding:clamp(28px,4vw,40px) var(--pad) var(--block-y);}
.cases h2{margin:36px 0 clamp(36px,5vw,48px);max-width:640px;font-size:clamp(1.85rem, 1.1rem + 2.8vw, 2.875rem);line-height:1.09;letter-spacing:-0.03em;font-weight:800;color:var(--ink);}
.cases h2 em{font-family:'Newsreader',serif;font-style:italic;font-weight:500;}
.cases-grid{display:flex;flex-direction:column;gap:20px;}
/* Slot de mídia (imagem ou vídeo), com placeholder enquanto não há arquivo */
.case-media{position:relative;overflow:hidden;background:linear-gradient(150deg,#15152A 0%,#2a1526 60%,#4a1622 100%);}
.case-media img,.case-media video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;}
.case-media-ph{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:16px;text-align:center;padding:24px;}
.case-media-ph .play{width:54px;height:54px;border-radius:50%;border:1.5px solid rgba(255,255,255,0.38);display:flex;align-items:center;justify-content:center;transition:border-color .2s;}
.case-media-ph .play::after{content:"";width:0;height:0;border-style:solid;border-width:8px 0 8px 13px;border-color:transparent transparent transparent rgba(255,255,255,0.72);margin-left:3px;}
.case-media-ph .ph-label{font-size:11px;letter-spacing:0.2em;text-transform:uppercase;color:rgba(255,255,255,0.55);font-weight:600;}
.case-index{position:absolute;top:18px;left:18px;z-index:2;font-size:11px;letter-spacing:0.22em;text-transform:uppercase;color:#fff;font-weight:600;background:rgba(0,0,0,0.28);backdrop-filter:blur(4px);-webkit-backdrop-filter:blur(4px);padding:6px 12px;border-radius:100px;}

/* Case em destaque */
.case-spotlight{display:grid;grid-template-columns:0.82fr 1.18fr;border:1px solid var(--line2);border-radius:16px;overflow:hidden;background:#fff;}
.case-spotlight .case-media{min-height:360px;}
.case-content{padding:clamp(28px,4vw,40px);}
.case-cat{font-size:11px;letter-spacing:0.22em;text-transform:uppercase;color:var(--red);font-weight:600;}
.case-content h3{margin:14px 0 28px;font-size:clamp(1.4rem, 1rem + 1.4vw, 1.875rem);font-weight:800;letter-spacing:-0.02em;color:var(--ink);}
.case-facts{display:grid;grid-template-columns:1fr 1fr;gap:26px 40px;}
.case-facts .lab{font-size:11px;letter-spacing:0.16em;text-transform:uppercase;color:var(--red);font-weight:600;margin-bottom:9px;}
.case-facts p{margin:0;font-size:14.5px;line-height:1.6;color:var(--muted);}

/* Cases secundários (grade) */
.case-row{display:grid;grid-template-columns:1fr 1fr;gap:20px;}
.case-card{border:1px solid var(--line2);border-radius:16px;overflow:hidden;background:#fff;display:flex;flex-direction:column;transition:border-color .2s,transform .2s,box-shadow .2s;}
.case-card:hover{border-color:var(--ink);transform:translateY(-4px);box-shadow:0 22px 40px -28px rgba(21,21,42,0.45);}
.case-card:hover .case-media-ph .play{border-color:var(--red);}
.case-card .case-media{min-height:210px;}
.case-card .card-body{padding:26px 26px 28px;}
.case-card h3{margin:12px 0 18px;font-size:20px;font-weight:700;letter-spacing:-0.01em;color:var(--ink);}
.case-card .case-facts{grid-template-columns:1fr;gap:16px;}
/* Lazy-load: o placeholder some suavemente quando a mídia carrega */
.case-media-ph{transition:opacity .45s ease;z-index:1;}
.case-media.loaded .case-media-ph{opacity:0;pointer-events:none;}
.case-index{z-index:4;}
/* Blur-up: preview desfocado (LQIP) atrás, mídia nítida faz crossfade por cima */
.case-media .lqip{position:absolute;inset:0;z-index:2;background-size:cover;background-position:center;filter:blur(18px);transform:scale(1.08);opacity:0;transition:opacity .4s ease;}
.case-media.lqip-on .lqip{opacity:1;}
.case-media img,.case-media video{z-index:3;}
.case-media.has-lazy img,.case-media.has-lazy video{opacity:0;transition:opacity .7s ease;}
.case-media.has-lazy.loaded img,.case-media.has-lazy.loaded video{opacity:1;}

/* ---------- PARA QUEM ---------- */
.audience{background:var(--cream);padding:clamp(28px,4vw,40px) var(--pad) var(--block-y);}
.audience-head{display:grid;grid-template-columns:1.1fr 0.9fr;gap:clamp(36px,5vw,60px);align-items:end;margin:36px 0 clamp(40px,6vw,54px);}
.audience-head h2{margin:0;font-size:clamp(1.85rem, 1.1rem + 2.8vw, 2.875rem);line-height:1.09;letter-spacing:-0.03em;font-weight:800;color:var(--ink);}
.audience-head p{margin:0;font-size:16px;line-height:1.62;color:var(--muted);}
.audience-cols{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid var(--line2);}
.audience-col{padding:36px 0;}
.audience-col.left{padding-right:50px;border-right:1px solid var(--line2);}
.audience-col.right{padding-left:50px;}
.audience-col .lab{font-size:12px;letter-spacing:0.16em;text-transform:uppercase;font-weight:600;margin-bottom:24px;}
.audience-col.left .lab{color:var(--red);}
.audience-col.right .lab{color:var(--muted2);}
.audience-col ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:15px;}
.audience-col li{display:flex;gap:12px;align-items:baseline;font-size:15.5px;}
.audience-col.left li{color:#2f2d29;}
.audience-col.left li .mk{color:var(--red);font-weight:700;flex:none;}
.audience-col.right li{color:var(--muted2);}
.audience-col.right li .mk{font-weight:600;flex:none;}

/* ---------- SOBRE ---------- */
.about{background:var(--cream);padding:clamp(28px,4vw,40px) var(--pad) var(--block-y);}
.about-head{display:grid;grid-template-columns:1fr 1fr;gap:clamp(36px,5vw,60px);align-items:start;margin:36px 0 clamp(40px,5vw,60px);}
.about-head h2{margin:0;font-size:clamp(1.8rem, 1.1rem + 2.6vw, 2.75rem);line-height:1.1;letter-spacing:-0.03em;font-weight:800;color:var(--ink);}
.about-head .body{font-size:clamp(16px,0.9rem + 0.5vw,17px);line-height:1.68;color:#3f3d38;}
.about-head .body p{margin:0 0 20px;}
.about-head .body p:last-child{margin-bottom:0;}
.about-cards{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;}
.about-card{background:var(--card);border:1px solid rgba(20,20,45,0.12);border-radius:14px;padding:clamp(26px,3vw,32px);transition:border-color .2s,transform .2s;}
.about-card:hover{border-color:var(--ink);transform:translateY(-3px);}
.about-card .lab{font-size:11px;letter-spacing:0.16em;text-transform:uppercase;color:var(--red);font-weight:600;margin-bottom:14px;}
.about-card h3{margin:0 0 14px;font-size:22px;font-weight:700;letter-spacing:-0.01em;color:var(--ink);}
.about-card p{margin:0;font-size:14.5px;line-height:1.6;color:var(--muted);}

/* ---------- CONTATO (dark) ---------- */
.contact{background:var(--dark);color:#fff;padding:var(--block-y-lg) var(--pad);position:relative;overflow:hidden;}
.contact .glow{position:absolute;inset:0;background:radial-gradient(80% 100% at 100% 100%, rgba(230,57,70,0.22), transparent 55%);pointer-events:none;}
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(40px,5vw,64px);align-items:start;margin-top:36px;}
.contact-intro h2{margin:0 0 40px;font-size:clamp(1.95rem, 1rem + 4vw, 3.5rem);line-height:1.06;letter-spacing:-0.035em;font-weight:800;}
.contact-intro h2 .mut{color:rgba(255,255,255,0.45);}
.contact-intro h2 em{font-family:'Newsreader',serif;font-style:italic;font-weight:500;}
.contact-direct{display:inline-flex;flex-direction:column;gap:6px;}
.contact-direct .lab{font-size:11px;letter-spacing:0.2em;text-transform:uppercase;color:rgba(255,255,255,0.45);font-weight:600;}
.contact-direct .mail{font-size:clamp(17px,1rem + 0.5vw,20px);font-weight:600;color:#fff;transition:color .18s;}
.contact-direct:hover .mail{color:var(--red);}

/* ---------- CONTACT FORM ---------- */
.contact-form{background:rgba(255,255,255,0.04);border:1px solid rgba(255,255,255,0.12);border-radius:18px;padding:clamp(24px,3vw,34px) clamp(22px,3vw,32px);backdrop-filter:blur(4px);-webkit-backdrop-filter:blur(4px);}
.form-row{margin-bottom:20px;}
.form-row.two{display:grid;grid-template-columns:1fr 1fr;gap:18px;}
.field label{display:block;font-size:11px;letter-spacing:0.16em;text-transform:uppercase;color:rgba(255,255,255,0.55);font-weight:600;margin-bottom:9px;}
.field label .req{color:var(--red);}
.field input,.field textarea{width:100%;font-family:inherit;font-size:15px;color:#fff;background:rgba(255,255,255,0.05);border:1px solid rgba(255,255,255,0.16);border-radius:10px;padding:13px 15px;transition:border-color .18s,background .18s;-webkit-appearance:none;appearance:none;}
.field input::placeholder,.field textarea::placeholder{color:rgba(255,255,255,0.34);}
.field textarea{min-height:120px;resize:vertical;line-height:1.55;}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--red);background:rgba(255,255,255,0.08);}
.field.invalid input,.field.invalid textarea{border-color:#ff6b78;background:rgba(255,107,120,0.08);}
.field .err{display:none;margin-top:7px;font-size:12.5px;color:#ff8a94;}
.field.invalid .err{display:block;}
.honeypot{position:absolute;left:-9999px;width:1px;height:1px;opacity:0;overflow:hidden;}
.contact-form .btn-red{width:100%;justify-content:center;font-size:15px;padding:15px 26px;border:0;margin-top:4px;}
.contact-form .btn-red[disabled]{opacity:0.6;cursor:not-allowed;}
.form-status{margin-top:18px;font-size:14px;line-height:1.5;padding:14px 16px;border-radius:10px;display:none;}
.form-status.show{display:block;}
.form-status.ok{background:rgba(46,196,120,0.14);border:1px solid rgba(46,196,120,0.4);color:#8ff0be;}
.form-status.error{background:rgba(255,107,120,0.12);border:1px solid rgba(255,107,120,0.4);color:#ffb0b8;}
.form-note{margin-top:16px;font-size:12px;line-height:1.5;color:rgba(255,255,255,0.4);}

.btn-red{display:inline-flex;align-items:center;gap:8px;font-weight:600;border-radius:100px;background:var(--red);color:#fff;font-size:16px;padding:16px 30px;transition:background .2s,color .2s,transform .2s;cursor:pointer;white-space:nowrap;}
.btn-red:hover{background:#fff;color:var(--dark);}

/* ---------- FOOTER ---------- */
.site-footer{background:var(--darker);color:#fff;padding:clamp(52px,7vw,70px) var(--pad) 40px;}
.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:clamp(36px,4vw,50px);padding-bottom:clamp(40px,5vw,50px);border-bottom:1px solid rgba(255,255,255,0.12);}
.footer-brand .fmark{display:inline-flex;align-items:flex-end;gap:5px;font-weight:800;font-size:40px;letter-spacing:-0.03em;color:#fff;margin-bottom:22px;transition:opacity .2s;}
.footer-brand .fmark:hover{opacity:.75;}
.footer-brand .fmark .dot{width:9px;height:9px;border-radius:50%;background:var(--red);margin-bottom:9px;}
.footer-brand .tagline{font-size:12px;letter-spacing:0.22em;text-transform:uppercase;color:rgba(255,255,255,0.55);font-weight:600;margin-bottom:14px;}
.footer-brand p{margin:0;max-width:340px;font-size:14px;line-height:1.6;color:rgba(255,255,255,0.5);}
.footer-col .head{font-size:11px;letter-spacing:0.2em;text-transform:uppercase;color:rgba(255,255,255,0.4);font-weight:600;margin-bottom:20px;}
.footer-col .links{display:flex;flex-direction:column;gap:12px;font-size:14.5px;align-items:flex-start;}
.footer-col .links a{color:rgba(255,255,255,0.72);transition:color .18s;}
.footer-col .links a:hover{color:var(--red);}
.footer-col .links span{color:rgba(255,255,255,0.5);}
.footer-bottom{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;padding-top:26px;font-size:12.5px;color:rgba(255,255,255,0.4);}

/* ---------- PROPOSTA DE VALOR (faixa logo abaixo da hero) ---------- */
.valueprop{background:#ece5d9;padding:clamp(44px,6vw,80px) var(--pad);}
.valueprop .wrap{display:grid;grid-template-columns:1.35fr 0.65fr;gap:clamp(30px,5vw,64px);align-items:center;}
.vp-label{font-size:11.5px;letter-spacing:0.2em;text-transform:uppercase;color:var(--red);font-weight:600;margin-bottom:18px;}
.vp-text{margin:0;font-size:clamp(1.35rem, 0.95rem + 2vw, 2.15rem);line-height:1.24;letter-spacing:-0.02em;font-weight:700;color:var(--ink);text-wrap:balance;}
.vp-text em{font-family:'Newsreader',serif;font-style:italic;font-weight:500;}
.vp-actions{display:flex;flex-direction:column;gap:12px;align-items:flex-start;}
.vp-actions .btn{font-size:15px;padding:14px 24px;}

/* ---------- SERVIÇOS (redesenho) ---------- */
.services-list{display:flex;flex-direction:column;gap:clamp(26px,4vw,44px);margin-top:clamp(34px,5vw,50px);}
.service{display:grid;grid-template-columns:0.9fr 1.1fr;border:1px solid var(--line2);border-radius:20px;overflow:hidden;background:#fff;box-shadow:0 30px 60px -48px rgba(21,21,42,0.55);}
.service.reverse{grid-template-columns:1.1fr 0.9fr;}
.service.reverse .service-media{order:2;}
.service-media{position:relative;overflow:hidden;min-height:360px;background:linear-gradient(155deg,#15152A 0%,#2a1526 55%,#4a1622 100%);}
.service-media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;z-index:3;}
.service-media-ph{position:absolute;inset:0;z-index:1;display:flex;align-items:center;justify-content:center;transition:opacity .45s ease;}
.service-media-ph .ring{width:64px;height:64px;border-radius:50%;border:1.5px solid rgba(255,255,255,0.4);display:flex;align-items:center;justify-content:center;}
.service-media-ph .ring::after{content:"";width:0;height:0;border-style:solid;border-width:9px 0 9px 15px;border-color:transparent transparent transparent rgba(255,255,255,0.72);margin-left:3px;}
.service-media .m-label{position:absolute;left:20px;bottom:18px;z-index:4;font-size:11px;letter-spacing:0.22em;text-transform:uppercase;color:rgba(255,255,255,0.72);font-weight:600;}
.service-media.loaded .service-media-ph{opacity:0;pointer-events:none;}
.service-media .lqip{position:absolute;inset:0;z-index:2;background-size:cover;background-position:center;filter:blur(18px);transform:scale(1.08);opacity:0;transition:opacity .4s ease;}
.service-media.lqip-on .lqip{opacity:1;}
.service-media.has-lazy img{opacity:0;transition:opacity .7s ease;}
.service-media.has-lazy.loaded img{opacity:1;}
.service-body{padding:clamp(28px,3.4vw,46px);display:flex;flex-direction:column;justify-content:center;}
.service-tag{font-size:11.5px;letter-spacing:0.2em;text-transform:uppercase;color:var(--red);font-weight:600;}
.service-title{margin:14px 0 0;font-size:clamp(1.5rem,1rem + 2vw,2.15rem);line-height:1.1;letter-spacing:-0.03em;font-weight:800;color:var(--ink);}
.service-hook{margin:14px 0 0;font-family:'Newsreader',serif;font-style:italic;font-size:clamp(1.1rem,0.9rem + 0.9vw,1.4rem);line-height:1.34;color:#2f2d29;}
.service-lead{margin:16px 0 0;font-size:clamp(14.5px,0.9rem + 0.2vw,15.5px);line-height:1.62;color:var(--muted);}
.service-points{list-style:none;margin:22px 0 0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:11px 24px;}
.service-points li{position:relative;padding-left:20px;font-size:13.5px;line-height:1.5;color:#2f2d29;}
.service-points li::before{content:"";position:absolute;left:0;top:7px;width:7px;height:7px;border-radius:50%;background:var(--red);}
/* (planos "Essencial/Autoridade/Premium" removidos a pedido) */

/* ---------- PRÓXIMO PASSO: subtítulo ---------- */
.contact-lead{margin:0 0 34px;max-width:520px;font-size:clamp(15px,0.9rem + 0.4vw,16.5px);line-height:1.6;color:rgba(255,255,255,0.66);}

/* ---------- RESPONSIVO (colapsos de layout; a tipografia já é fluida) ---------- */
@media (max-width:920px){
  .about-cards{grid-template-columns:1fr 1fr;}
}
@media (max-width:860px){
  .main-nav{display:none;position:absolute;top:100%;left:0;right:0;flex-direction:column;align-items:stretch;gap:0;background:rgba(243,238,230,0.98);backdrop-filter:blur(16px);-webkit-backdrop-filter:blur(16px);border-bottom:1px solid var(--line);padding:8px var(--pad) 18px;box-shadow:0 20px 40px -24px rgba(21,21,42,0.4);}
  .site-header.open .main-nav{display:flex;}
  .main-nav a{padding:14px 0;width:100%;border-bottom:1px solid var(--line);font-size:15px;}
  .main-nav a::after{display:none;}
  .main-nav a:last-child{border-bottom:0;}
  .site-header .header-cta{display:none;}
  .nav-toggle{display:block;}
  .site-header.open .nav-toggle span:nth-child(1){transform:translateY(7px) rotate(45deg);}
  .site-header.open .nav-toggle span:nth-child(2){opacity:0;}
  .site-header.open .nav-toggle span:nth-child(3){transform:translateY(-7px) rotate(-45deg);}
  .header-inner{position:relative;}

  .hero-grid{grid-template-columns:1fr;}
  .hero-visual{aspect-ratio:4/3;max-width:520px;}

  .manifesto-grid,.diff-head,.audience-head,.about-head{grid-template-columns:1fr;gap:28px;}

  .diff-grid,.svc-grid,.steps{grid-template-columns:1fr;}
  .diff-cell{padding:28px 0 !important;border-right:0 !important;border-bottom:1px solid var(--line2) !important;}
  .diff-grid .diff-cell:last-child{border-bottom:0 !important;}

  .step{padding:24px 0 0 !important;border-top:2px solid rgba(255,255,255,0.18) !important;}
  .step:first-child{border-top-color:var(--red) !important;}
  .step + .step{margin-top:22px;}

  .case-spotlight{grid-template-columns:1fr;}
  .case-spotlight .case-media{min-height:220px;}
  .case-spotlight .case-facts{grid-template-columns:1fr;gap:22px;}
  .case-row{grid-template-columns:1fr;}

  .audience-cols{grid-template-columns:1fr;}
  .audience-col.left{padding:28px 0;border-right:0;border-bottom:1px solid var(--line2);}
  .audience-col.right{padding:28px 0;}

  .about-cards,.footer-grid{grid-template-columns:1fr;}
  .contact-grid{grid-template-columns:1fr;gap:38px;}
  .contact-intro h2{margin-bottom:26px;}

  .service,.service.reverse{grid-template-columns:1fr;}
  .service.reverse .service-media{order:0;}
  .service-media{min-height:240px;}
  .service-points{grid-template-columns:1fr 1fr;}
}
@media (max-width:520px){
  .form-row.two{grid-template-columns:1fr;gap:20px;}
  .footer-bottom{flex-direction:column;gap:8px;}
}

/* Respeita quem prefere menos animação */
@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto;}
  *,*::before,*::after{animation-duration:.001ms !important;transition-duration:.001ms !important;}
}